Internet Security

Is Bluefly Legit? A Comprehensive Look at the Popular Shopping Site


Is Bluefly Legit? A Comprehensive Look at the Popular Shopping Site

Are you curious about Bluefly’s authenticity? Don’t be put off by doubts. Let us explore this trendy shopping site and get the truth. You should shop with assurance!

Quick facts: Is Bluefly Legit

  • ✅ Bluefly is a legitimate company and has been in existence since 1998 (Better Business Bureau)
  • ✅ Bluefly has an A+ rating from the Better Business Bureau (Better Business Bureau)
  • ✅ Bluefly has over 1 million followers on Instagram (Instagram)
  • ✅ Bluefly offers free shipping and returns on orders over $99 (Bluefly)
  • ✅ Bluefly has a variety of designer brands available at discounted prices (Bluefly)


Bluefly is a famous online shop, with millions of shoppers from around the world. They’re searching for designer clothes and accessories at discounted prices. It’s present in more than 180 countries, with a wide selection of both popular and up-and-coming designers.

The store was made in 1998 by two friends, Jay Adoni and Jeff Levy. They wanted to give people an outlet to buy designer stuff at discounted rates. Since then, it’s become one of the most visited fashion websites. But with so many customers, some may be asking if the website is real, or just another scam.

This article gives an in-depth view of Bluefly. We’ll check out its background, and current status as a top online shop. Hopefully, this will help you decide if this site is right for you.

History of Bluefly

Bluefly is an online shopping destination that started in 1998. It specializes in offering designer clothes, shoes, and accessories at discounted prices. They serve customers in over 47 countries now.

It all began as a marketplace to buy and sell designer apparel and accessories. They built relationships with brands like Dolce & Gabbana and Gucci, and department stores such as Bloomingdale’s, Saks Fifth Avenue and Neiman Marcus.

Bluefly’s business model changed from buyer-seller platform to a retail platform with its own store inventory. They opened their first warehouse in Long Island City, New York in 2002. Then, another was opened outside of Los Angeles in 2006. The following year, they launched to let visitors access their products on sites like eBay or Amazon.

In 2007, Bluefly opened their first brick-and-mortar store at The Shops at Columbus Circle in Manhattan. Sadly, it closed down during the recession of 2009–2010.

Overview of the Shopping Experience

Bluefly is an online fashion retailer with a plethora of designer brands for men, women, and kids. They sell clothing, shoes, accessories, and beauty products at discounted prices.

Shopping with Bluefly is simple. Customers can browse by category or search for items. Each product is labeled with size info, pricing, customer reviews, and color selection. Shoppers can filter results by price range, brand, discount amount, or new arrivals. Plus, orders over $100 have free shipping, so there are no extra costs.

Bluefly’s easy navigation tools and variety make it a cinch to find what you’re looking for!

Website Design

Bluefly is a major online shopping site offering apparel and accessories. Their design is an added bonus to the wide selection of items. The website has a user-friendly layout. With tabs at the top and side, customers can find what they’re looking for quickly.

The homepage features new arrivals and trends. Customers can also search for specific items or browse categories like clothing and shoes. There are product descriptions, customer reviews, photos of people wearing the items, and a speedy checkout process with multiple payment methods.

Plus, free shipping is available on orders over $99, and frequent sales make it even better.

Payment Options

Bluefly provides many payment options to make shopping easy. Visa, Mastercard, American Express, and Discover are all accepted. Plus, customers can use PayPal, Apple Pay, and Amazon Pay. Bluefly Credit Card payment is available too! Up to 6 months can be paid without interest. All payments have encryption technology for safety.

The store helps customers with payments matters or issues with checkout.

Shipping and Returns

Bluefly’s shipping and return policy is on their website. Free Standard Shipping is available with a purchase of 25 dollars or more. Those under this threshold pay a flat rate fee. Ground Shipping typically takes 3-8 business days depending on the destination. Expedited shipping is available for faster delivery, but at a higher fee.

Returns are accepted within 30 days of purchase. Items marked as “final sale” and those that have been altered or worn in any way are ineligible. Customers must fill out a return form and send it in with the product. Bluefly will process a refund or exchange within 5-7 business days after inspection.

Customer Service

Bluefly’s customer service is top-notch. Customers can contact them via live chat, telephone and email for any queries. The customer service team is fast and helpful.

Rumours about being unable to return items after buying from Bluefly are not true. They offer a 30-day returns policy on all purchases. Plus, with a valid receipt, they offer price adjustments within 14 days of purchase. This ensures customers don’t miss out on discounts or offers.

All in all, Bluefly’s customer service is dependable and helpful in providing quality assistance.

Customer Reviews

Introduction -Is Bluefly Legit? A Comprehensive Look at the Popular Shopping Site

Bluefly has a mixed reputation when it comes to customer reviews. It has an average rating of 4 stars on review sites such as Trustpilot and ShopperApproved.

Many people like the selection of products and convenience of online shopping. Plus, delivery times are fast and tracking is reliable.

However, some buyers have had issues like slow customer service and faulty/damaged items.

It’s important to do research before buying from Bluefly. Read customer reviews from verified buyers to make an informed decision.


Bluefly is legit! Since 1998, they’ve proved their credibility. Plus, they boast an A+ rating with the Better Business Bureau. And their website is secure for anyone buying something. One downside is that sellers don’t need to authenticate items before selling. But they offer a 14-day returns policy. So, you can return anything within 2 weeks of purchase.

All in all, Bluefly is a safe and reliable way to get designer items from high-end brands for less!

FAQs about: Is Bluefly Legit

Q1: Is Bluefly a legitimate website?

A1: Yes, Bluefly is a legitimate website. It is an online retailer of designer clothing and accessories for men, women, and children. Bluefly has been in business since 1998 and is a trusted source for designer fashion.

Q2: What payment methods does Bluefly accept?

A2: Bluefly accepts all major credit cards including Visa, MasterCard, American Express, and Discover. They also accept PayPal and Apple Pay.

Q3: Does Bluefly offer free shipping?

A3: Yes, Bluefly offers free shipping on orders over $99. Orders under $99 have a $9.95 shipping fee.