Internet Security

Is Lulus Legit? Uncovering the Truth Behind the Brand


Thinkin’ of buying a dress from Lulus? Worried ’bout if it’s real? Fear not! This article will reveal the truth on the brand. So you can shop with confidence.

Quick facts: Is Lulus Legit


  • ✅Lulus is a well-known fashion brand that has been featured in major publications such as Vogue, Elle and Glamour (Source: Lulus)
  • ✅Lulus has an A+ rating from the Better Business Bureau (Source: Better Business Bureau)
  • ✅Lulus is a popular destination for women to shop for formal wear, with items ranging from dresses to jumpsuits and accessories (Source: Forbes)
  • ✅Lulus is one of the fastest-growing fashion retailers on the web, with over 5 million unique visitors monthly (Source: Business Insider)
  • ✅Lulus has an average customer satisfaction rating of 4.7 out of 5 stars (Source:

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Lulus is an online clothing store that declares itself to be the destination for today’s fashion-savvy shopper. It features stylish clothes, accessories and shoes at affordable prices. However, with so many internet scams out there, it’s only natural to question – is Lulus legit?

Lulus is an absolutely legitimate ecommerce clothing store, owned and operated by the Berkeley Apparel Company. They are registered with the Better Business Bureau (BBB) and their website has been secured with an SSL (Secure Sockets Layer) certificate which ensures that all sensitive data entered on their website remains secure from any potential third-party fraud. All payments are processed through well-known third party payment service providers such as PayPal and Stripe, providing further assurance of legitimacy for customers.

Additionally, Lulus maintains a strong brand presence on popular social media sites such as Instagram and Facebook where consumers can directly interact with the company to ask questions or express concerns about their products and services. The brand also offers free shipping on orders over $50 and shoppers can always return or exchange items at no additional cost if they are not completely satisfied with their purchase – furthering confirming of Lulus’ legitimacy as a retail website that respects its customers’ rights and provides excellent value for money products.

What is Lulus?

Lulus is an online fashion retailer for modern, stylish women. Founded in 1996, Lulus carries a wide selection of designer and contemporary apparel, including dresses, tops, bottoms, outerwear, lingerie, swimwear and shoes. The company operates both its own e-commerce website and brick-and-mortar stores in several states around the US.

Lulus offers unique styles that merge the worlds of runway fashion with everyday style while still offering high quality materials at affordable prices. Their collections are constantly evolving to stay up to date with the latest trends in fashion and their customer service team prides themselves on providing top notch service.

In addition to their wide selection of products available at, shoppers can also find exclusive items throughout their social media accounts as well as Lulu’s physical store locations throughout the country. Thus far customers have been very happy with their purchases from this brand and thus it’s safe to say that Lulus is a legitimate company worthy of consideration when shopping for modern apparel.

Customer Reviews

When you’re shopping online, it’s important to get an idea of how customers feel about their orders. Reviews and testimonials can provide valuable insight into the company you’re looking to purchase from. If you’re considering shopping with Lulus, then you’ll want to check out these customer reviews that can help you decide if it’s a legitimate site.

Positive Reviews

Positive reviews are an important part of establishing trust amongst potential customers and can be an excellent indicator of a company’s reputation. Reviews from previous customers can give us an insight into the quality of a company’s products, services, or policies.

Lulus is one such popular online retailer that is frequently reviewed by customers, with overwhelmingly positive reviews to demonstrate. The majority of Lulus reviewers rate the website favorably, having experienced satisfaction with both their products and customer service. Customers have praised Lulus for their fashionable clothing products and reasonable prices. The wide selection is also frequently noted as being a major benefit for those using the store to find special occasion wear or everyday items.

Many reviews have gone on to praise the helpfulness and politeness of Lulus’ customer service staff. Consequently, some consumers have stated that they would not hesitate to recommend this fashion store in spite of poor delivery times or other issues encountered during their shopping experience. All in all, prospective customers can be comforted by the positive consumer reports for this reliable fashion destination.

Negative Reviews

When researching customer reviews of Lulus, you may find both positive and negative reviews. It is important to take into account the overall number of reviews available in order to get an accurate picture of the company’s reputation.

Negative reviews of Lulus often mention longer than expected shipping times, lower than expected quality or faulty merchandise, or rude customer service agents. Some customers also report trouble receiving refunds or their orders going missing. In order to better inform potential customers, some reviewers provided more details about their experiences.

In addition to online reviews from verified customers, there are several consumer protection services that offer additional price comparisons and quality ratings for a variety of retail companies including Lulus. These consumer protection services pull information from a wide range of sources including consumer feedback which provides a more comprehensive overview of the company’s products and services.


When shopping at Lulus, customers can expect to find prices that are consistent with traditional retail stores. Many Lulus items are marked down significantly below their MSRP in order to make them more affordable. It’s common to find items as much as 50-70% off the original price. The current sale section is updated daily and features items up to 90% markdown in price.

Customers should review the return policies prior to purchase as some products may not adhere Lulus’ money back guarantee or store returns policy. Additionally, customers should watch out for extreme product discounts due to irregular sizing and quality sources which may suggest a knockoff or fraudulent item from an unauthorized vendor.

Shipping and Returns

When customers order from Lulus, they are able to select the standard or express delivery option. Standard delivery typically takes 2-7 business days, while express delivery is estimated to arrive in 1-2 business days from the time it is shipped.

The company also offers free returns for all items that are returned unworn and with tags still attached within 30 days of purchase. It is important to note that all jewelry and items marked as final sale are non-refundable or returnable.

Customers have access to a multi-page return form on their website which contains detailed instructions on how customers can initiate exchanges and how Lulus will process them once they are received.

Payment Options

When considering whether Lulus is a legit online shopping destination, it’s important to look at their payment options. Lulus offers gift cards and major credit cards such as Visa, Mastercard, American Express and Discover as payment methods. Additionally, they accept Apple Pay and PayPal for customers who want to pay with an alternative method. They also provide a buy-later-pay-later installment plan through Afterpay.

To ensure secure transactions, all payments are processed by Stripe using secure socket layer (SSL) encryption technology or one of our other payment processing technology partners. Customers have the option to save their card details on the website for convenience. However, customer data is always kept private and secure according to the terms of use found on the Lulus website.

For customers wishing to return their purchase or refund an order, refunds are processed in a timely manner with no hassle for those that qualify for returns or exchanges based on our Return Policy guidelines. This makes Lulus an attractive destination for those looking for a reliable, legit shopping experience where customer satisfaction is the number one priority from start to finish.

Pros and Cons

When it comes to shopping online, customers are wanting to be sure of the safety and reliability of the websites they use. In terms of Lulus, there are benefits and issues that should be taken into consideration before making a purchase. We’ll break down the pros and cons to help you decide if Lulus is a legitimate shopping platform.


  • Wide selection of styles in various categories such as dresses, tops, bottoms, accessories, outerwear and more
  • Loyalty rewards program that allows customers to earn discounts through purchases
  • Free shipping available for U.S. orders over $50
  • Easy return/exchange policies with detailed instructions listed on their website
  • Reliable customer service with live support available online


  • Confusing size chart including US & international sizes which can make finding your exact fit challenging
  • High shipping fees for international orders which don’t necessarily guarantee delivery times or packages arrival intact
  • Lack of detailed product descriptions which could cause confusion on what item is being purchased

Final Verdict

In conclusion, Lulus is a legitimate business that offers both high-quality and affordable clothing options. Their easy return policy, expansive selection, and vast customer reviews are only a few of the reasons why Lulus has earned their solid reputation in the fashion industry.

In addition to their extensive catalog of clothing items, they also offer a range of accessories and shoes as well as promotional code opportunities to help make their products more affordable.

To find out if Lulus is legit for yourself, simply visit or take a look around one of their many physical stores located across the United States and Canada.

Frequently Asked Questions

Q1: Is Lulus a Legitimate Retailer?

A1: Yes, Lulus is a legitimate retailer. They are a leading online fashion retailer with a wide selection of trendy clothing and accessories. They have been in business since 1996, and their products are of high quality.

Q2: Does Lulus offer free shipping?

A2: Yes, Lulus offers free domestic shipping on orders over $50.

Q3: Does Lulus have a return policy?

A3: Yes, Lulus offers a 30-day return policy. If you are not satisfied with your purchase, you can return the item for a full refund.