Internet Security

Is Selfridges Legit? Uncovering the Truth Behind the Popular Retailer


Shopping online? Daunting, right? How do you trust unknown retailers? Well, Selfridges is a renowned global retailer! Is it really legit? Discover the truth! Read on to find out.

Quick facts: Is Selfridges Legit

  • ✅ Selfridges is the second-largest department store in the UK and one of the world’s premier shopping destinations – BBC News
  • ✅ Selfridges is a legitimate, highly respected company that is known for its quality and service – Forbes
  • ✅ Selfridges has a 100-year history of success, having served generations of customers – Financial Times
  • ✅ More than 1.5 million customers shop at Selfridges each week – Retail Gazette
  • ✅ Selfridges achieved year-on-year growth in sales of 10.3% in 2018 – Retail Week.


Selfridges: a British retailer founded in 1909. It started off with a single store in London, but now has grown to span the whole UK. It provides clothing, accessories, luxury goods, beauty products and more.

But is Selfridge’s legit? Is it safe to shop there? Are the products genuine? Let’s take a look at the evidence. This guide will analyse customer reviews, buyer protection policies, shipping times, product authenticity and more – to help you decide if Selfridges is a safe place to shop or not!

History of Selfridges

Selfridges is a renowned retailer that was born in London, England. It was established in 1909 by Harry Gordon Selfridge and soon made a name for itself because of its spectacular displays and creative design. It was one of the pioneering department stores to give customers a great shopping experience – it hosted events, and the store was alive with vibrancy. Plus, it was one of the first shops to accept multiple payment options such as store credits, charge accounts, and installment plans.

Selfridges has kept innovating since then. It has had cutting-edge window displays, store promotions, and even its own TV channel. It is now considered as one of the most influential retailers in Europe and has more than 60 stores in the UK. In addition to its own products, Selfridges also collaborates with famous brands such as Apple and Gucci, making it stay ahead of the competition in the retail market.

Early Years

Harry Gordon Selfridge established Selfridges in 1909. He opened the first store in London. It was the first department store to offer all sorts of things, from clothes to food, furniture to toys. It had two floors full of merchandise. Customers were welcome to browse and ask questions. Plus, Harry Selfridge had a “Try Before You Buy” service. The excellent quality of the goods kept customers coming back. This success caused Selfridges to expand, first in the UK and then further.

Expansion and Growth

Fred Chang founded Newegg in 2001. It’s based in the US and sells computer hardware, software, and more.

Newegg has grown a lot since then. In 2008, they opened a Canadian office. Plus, they started giving Canadians lower prices for products bought in the US.

In 2009, Newegg added a marketplace on their website. You can buy from third-party sellers there. 2011 saw the launch of their international shopping program. This lowers shipping costs and converts currency when you buy something in another country.

Newegg continues to expand. Now they sell home appliances, like fridges and washing machines. Plus, they integrated with multiple payment facilitators, like Apple Pay and Google Wallet. They also offer free returns within 30 days, so you can buy with confidence.

Selfridges’ Reputation

Selfridges is a shop that dates back to 1891. It’s held a great rep since then. Loads of customers, including celebs, love the products and service it offers.

Its digital side is top-notch too. Its apps make shopping simpler. Plus, orders over £50 get free shipping. And all items bought online or in-store get free returns.

Plus, Selfridges has loyalty cards. Customers can collect points and discounts when they shop online or in physical stores throughout the U.K.. Selfridges is a reliable place for all your shopping needs.

Customer Reviews

Customer reviews give reliable info about a company’s services. Selfridges is no exception. Customers are happy with the helpfulness of their staff and the quality of their products. These products are well-made and last long. Therefore, they offer good value for money. Plus, they have a convenient returns system. Refunds or store credit are easy to get.

Overall, customers trust Selfridges. They think it provides quality items at reasonable prices and excellent customer service.

Awards and Accolades

Selfridges have gained a bunch of awards for their amazing service, product selection, and shopping experience. In 2018, the store was named Britain’s best department store. 2017 saw them win the Global Shopping Excellence Awards for top fashion retail. 2016, Selfridges were awarded “Retailer of The Year” at the Drapers Awards, back-to-back. Plus, they got the Vertex Award for terrific loyalty program design and implementation.

Over the years, Selfridges have earned many high-ranking awards due to their commitment to providing awesome customer service, and offering a huge choice of products and services.

Selfridges’ Security

Overview of Selfridges Legit? Uncovering the Truth Behind the Popular Retailer

Shopping online can be a worry for consumers. Selfridges is a popular retailer with a reputation for high security standards. To protect against fraud and theft, they use several measures. All payment transactions are encrypted using SSL and 3D secure systems. Selfridges also meets the highest data-encryption standards, set by PCI DSS. This helps protect customers’ personal information.

Additionally, they offer payment options such as PayPal, Apple Pay and Google Pay, giving extra layers of fraud protection.

Payment Security

Ugandhi, the online retail giant, is serious when it comes to payment security. To keep customer information safe, they process payments with your credit card, debit card, or PayPal. Plus, a certified Payment Security Provider (PSP) tracks and monitors transaction logs. In this way, any suspicious activity can be spotted quickly.

Also, Ugandhi works with verified payment processors. This makes sure customers’ data is encrypted properly for each transaction. Therefore, customers can shop with peace of mind.

Delivery and Returns Policies

When shopping Selfridges, there are many delivery & returns options to pick. Standard delivery is free over £30 & £3.95 for orders below. Delivery is within 4-6 working days & 3-4 extra for indirect places. Special services such as Next Day, Saturday, Sunday & Click & Collect are available.

Also, most items can be returned within 14 days. To return in store, customers must have the proof of purchase. For returns by post, customers must complete the returns form from Selfridges. UK & international customers get free returns.

Data Protection Policies

Selfridges take data protection seriously. They have set rules to protect customers’ personal information. This includes info such as address, phone number, credit card number, etc.

To ensure the security of this data, Selfridges encrypt it. This stops unauthorized persons from accessing or changing it. They also provide secure checkout options and abide by the Payment Card Industry Data Security Standard (PCI DSS). These measures help keep payment-related data private when it’s sent to them.

Lastly, they’ve taken measures to heighten security on their website and social media platforms like Twitter and Instagram.


To sum up, it’s clear Selfridges is a genuine retailer. Its amazing past, awards, and focus on clients illustrate this. Although more expensive than other stores, it offers a wide range of products from the world’s most famous designers. Additionally, as a worker-owned company that has been around for over 100 years, Selfridges devotes itself to providing quality items and services, both in-store and online.

With this in mind, it’s evident why Selfridges is believed to be one of the UK’s top department stores.

FAQs about: Is Selfridges Legit

Q1: Is Selfridges a legitimate retailer?

A1: Yes, Selfridges is a legitimate retailer and has been in business since 1909. Selfridges is part of the Weston family, one of the leading retail groups in the world.

Q2: What type of products does Selfridges sell?

A2: Selfridges sells a wide range of products, including fashion, beauty, homeware, furniture, and food. They also have a variety of luxury items available, such as jewelry, watches, and art.

Q3: Is there a Selfridges store near me?

A3: Yes, Selfridges has stores in the UK, Ireland, and the Netherlands. You can find a list of store locations on their website.